Plentific welcomes Good Place Lettings

Technology is only as valuable as the problem it solves. And some problems matter more than others.

Good Place Lettings exists because too many people in London are locked out of safe, stable housing. Not for lack of trying, but because the private rental market wasn't built with them in mind. A joint venture between national homelessness charity Crisis and award-winning agency Homes for Good in Scotland, Good Place Lettings is reinvesting every penny of profit into helping people experiencing homelessness, and those on low incomes, find good quality, affordable homes in the capital. Based on Brick Lane in London's East End, the agency currently manages 18 homes, with plans to grow to around 200 over the next 18–24 months  building hubs around Crisis Skylight centres across the city. 

Plentific is proud to be supporting Good Place Lettings free of charge, as part of our social value commitment. We're providing our platform to help their team manage operations, compliance, and resident experience as they scale, so that growth doesn't come at the cost of the mission.

We believe technology should work for everyone. That means showing up for organisations doing work that matters, even when - especially when - the return isn't financial.

Ben Rayner, Director at Good Place Lettings, said:

What’s striking about the Good Place Lettings model is that it allows us to help and support people experiencing homelessness and on low incomes. But to be a sustainable social enterprise, we need to work right across the residential market and are actively seeking landlords letting property at the market rate. The major difference is that the fees you pay go towards something positive.

As we scale, we need operations that can keep pace without losing what makes us different. Plentific gives us that foundation so we can stay focused on people, not process

Cem Savas, CEO at Plentific, said:

Good Place Lettings is doing something the housing sector needs more of. At Plentific, we talk a lot about building stronger communities through better property operations. Supporting Good Place Lettings is what that looks like in practice. We're delighted to support and offer our platform and help them scale without losing sight of what drives them.