AI in Housing: A Leader’s Guide to People, Performance and Trust

Housing organisations are under growing pressure to improve service delivery, maintain compliance, and respond quickly to risks such as damp, mould, and fuel poverty. At the same time, AI is becoming an increasingly important part of the sector. This session cuts through the hype to explore how AI can be applied in a practical, responsible way, helping organisations strengthen operations without compromising governance, safety, or control.

You’ll hear how AI can surface early warning signs across customer issues, reduce administrative burden for colleagues, and support more proactive, human-centred services. The discussion also addresses the importance of culture, transparency, and oversight when adopting new technologies. Featuring insights from Nick Atkin (CEO, Yorkshire Housing), Dr Guy Marshall (Independent AI and Digital Advisor), and Emily Shaw (Senior Director, Head of Product at Plentific), this webinar offers a grounded view of how AI is already transforming property operations.