Amidst global expansion, appointing a strong commercial-focused marketing leader will fuel further growth across Plentific.

Plentific, global proptech leader, announces the appointment of Meyer Prinsloo as Global Vice President of Marketing, bringing over 20 years of experience in marketing, but more specifically, brand, lead generation, product, digital, e-commerce and research. Meyer has a strong background in technology, software and SaaS industries, where he has worked for industry leaders such as Essensys, Fourth and Gartner.

Meyer has a proven track record of cultivating a commercial outlook that has excelled his team of marketers to drive impact while furthering their careers, developing leadership skills and strengthening their business acumen. He is focused on elevating the marketing function to become a valuable revenue partner while ensuring customer value remains at the core of the business purpose and vision, reinforcing operational integrity.

Meyer has led many major achievements within his career, notably, he led the successful breakthrough of a UK-based SaaS organisation into the US market, which saw significant pipeline growth within the first months of entry. Driven by a comprehensive marketing strategy and strong execution focus, he consistently exceeds industry benchmarks. Humbly, Meyer attributes his successes to the team of marketeers he has had the pleasure of working with throughout his journey.

With a Masters of Marketing from the University of Pretoria and further studies in project management, business analysis and product marketing, Meyer describes himself as a lifelong learner. During his time at Plentific, he hopes to continue developing our compelling market narrative and value proposition to make a difference in the industry whilst unlocking further growth for the business.

“Some technologies disrupt - Plentific harmonises.” – Meyer Prinsloo

Commenting on his appointment as Global Vice President of Marketing, Meyer Prinsloo says, “I am delighted to join Plentific. The value proposition is crystal clear, and I am keen to help the business drive further growth! It is a complex industry ecosystem that ensures homes are safe, move-in ready, working, capital efficient and delivering to tenants' expectations. Easier said than done! Plentific’s platform uniquely enables companies to deliver on tenants' requirements for fast, quality assured and compliant reactive repairs, maintenance and inspections with the lowest possible hassle factor for them and a home ready to move into and where everything works and keeps on working.”

Interested in learning more about how Plentific plans to continue fortifying its global market position with its industry-leading solutions? Get in touch today.