By Cem Savas, Co-Founder & CEO, Plentific
The introduction of Awaab’s Law marks a pivotal moment for the housing sector. It is a call not just for accountability, but for transformation. This legislation forces us to ask: What kind of sector do we want to be? Reactive or proactive? Siloed or connected? Driven by delay or led by data?
At Plentific, my belief is simple: technology should enable decisive, human-focused service. Yet delivering on that belief, especially in the face of rising compliance demands, requires more than good intentions. It demands leadership, innovation, and collaboration between technology, main contractors, and housing providers.
Because the truth is, regulation alone won’t change outcomes. It is how we respond to this moment that will shape the future of housing.
A shared responsibility for change
Contractors and technology partners are no longer operating in parallel lanes. Today, we are co-architects of the resident experience. The more closely we work together, the faster we can surface risks, coordinate action, and raise the standard of housing delivery.
This is especially urgent for issues like damp and mould, where response time can mean the difference between discomfort and disaster. The ability to prevent escalation, rather than simply respond to it, is the new benchmark for excellence.
A new era for contractors and technology
The housing sector has long operated reactively, tackling problems only after they’ve escalated, often under pressure and scrutiny. But the moment we face now demands something different. It demands a shift from reactive fixes to predictive action, and that shift begins with data and leadership.
At Plentific, I envision a future where information flows faster than failure. Where issues like damp and mould are identified and resolved before they disrupt lives. That means embedding intelligence into the core of operations, enabling contractors to act with speed, clarity, and purpose.
By bringing together IoT, AI, and smart automation, we are creating the conditions for this shift: not to replace people, but to empower them. To surface risks earlier, coordinate work seamlessly, and deliver services that feel intuitive and responsive to residents.
This isn’t about digital bells and whistles. It’s about creating a built environment that listens, learns, and acts. One where contractors, housing providers, and platforms work as one. As one strong end-to-end alignment in service of safer homes, better outcomes, and stronger public trust.
In this model, compliance becomes more than a regulatory requirement. It becomes the engine of innovation.
New leadership and new standards
We are entering a new era, one where compliance performance is no longer the floor, but the foundation. Housing leaders are beginning to recognise that digitising repairs and inspections, automating workflows, and building live connections between IoT sensors and contractor platforms aren’t just technical upgrades.
They are strategic imperatives.
This new leadership model requires us to think holistically: about how data moves, how teams coordinate, and how resident voices are heard and acted on.
We’re proud to be building this future in partnership with forward-thinking organisations like Wates, United Living, Ian Williams, Cardo, Axis Europe, Equans, and many SME providers, who are already part of our ecosystem. These partners understand that the best technology doesn’t operate in isolation. It amplifies human insight and frontline expertise.
Together, we can shape a housing sector that leads with intent, empowers through technology, and sets new standards for safer homes and stronger communities.
If you’re ready to explore how data, automation, and intelligent collaboration can redefine compliance and repairs, I invite you to join me at The Housing Community Summit:
Housing in Practice: AI & Main Contractors – Delivering Awaab’s Law with Data, IoT & Automation
🗓 Monday, 8th September, 11:05–11:45 BTS
📍 Liverpool Exhibition Centre
We’ll be sharing perspectives on what it takes to turn legislative pressure into service innovation, and how partnerships across housing, tech, and contracting can unlock a smarter, more responsive future.
