By Julia Savas-Butz, Marketing Director, Plentific
If there’s one thing that’s been constant in my conversations across the housing sector - whether with leaders, frontline teams or residents- it’s this: we’re all navigating some of the toughest challenges this sector has ever faced.
But what also stands out, time and again, is the incredible resilience and creativity of the people working in housing. Their commitment to making lives better isn’t just inspiring. It’s what fuels us at Plentific on a daily basis.
We’re not here to simply build and sell software. We’re here to build something lasting, something that genuinely helps our partners to meet today’s pressures while also laying the foundation for something better. And that starts with a shared belief:
Now is when we build the best version of tomorrow.
This mindset sits at the heart of everything we do. And I want to share what it means to us, not just as a company, but as people who care deeply about the future of housing.
The Power of Partnership in Housing
Beyond our products, we are incredibly proud to help build a community of innovation.
Over 100 customers now trust Plentific to manage their repair, compliance, and operational needs. That includes over half of the G15, the UK’s largest housing associations- Many of whom have been with us since our earliest days.
These partnerships aren’t just milestones; they’re relationships built on listening, learning, and delivering together. The challenges are complex, and every organisation is unique. That’s why our approach is grounded in co-creation. Whether it’s improving resident engagement, optimising supply chain performance, or digitising compliance workflows, we work directly with our clients to deliver results that matter.
Through these partnerships, we’ve helped our clients:
Improve service delivery while reducing operational costs
Automate and digitise outdated workflows for better compliance and safety
Increase visibility and accountability across contractors and suppliers
Adapt and scale to meet the complex needs of diverse communities
And this is just the beginning. Because when we partner, we don’t just share tools. We share goals.
People First, Technology Second
As a marketer, I spend a lot of time thinking about technology: what it can do, how it scales, where the industry is heading. But more than anything, I’ve learned this:
Technology is only as powerful as the people behind it.
It’s easy to think innovation starts with a tool. But in my experience, it starts with a conversation, with someone saying, “There has to be a better way.” That’s why we place such a strong emphasis on working closely with our partners. It´s not just about onboarding them, but evolving with them.
One of the things I’m most proud of at Plentific is the way we create space for shared thinking.
Take Connect, for example, our flagship event that brings together decision-makers from across the housing sector, from operational leads to C-suite executives. It’s not just about showcasing what’s next on our roadmap. It’s about sitting down for face to face conversations, hearing directly from our partners, and understanding what’s really happening in their day-to-day. From policy shifts to supply chain disruption, it’s a place where we challenge each other, get inspired, and align on how we move forward. We move forward together.
We also run Innovation Days, smaller sessions designed to prototype and test specific ideas that come straight from our clients’ pain points. These aren’t shiny pitch days. They’re honest, roll-up-your-sleeves workshops. Some of our most impactful features, like real-time contractor performance tracking and integrated resident feedback loops, have grown out of those moments.
Because when you bring together the sector’s brightest minds with the right tools and an openness to co-create, the results aren’t just efficient systems. They’re tangible improvements to people’s lives.
And at the end of the day, that’s why we do what we do.
A Shared Mission for a Better Tomorrow
As housing providers adapt to a fast-changing world, the need for resilient, scalable, and human-centred solutions is growing. We believe this transformation will only succeed if it’s built on shared ownership, not just software.
At Plentific, we bring deep sector expertise, powerful technology, and a genuine partnership mindset to the table. We’re not here to disrupt for disruption’s sake. We’re here to deliver what matters, together.
So yes, we’re a tech company. But we’re also a group of people who believe in collaboration over ego. In co-creation over control. And in showing up with our sleeves rolled up, ready to build the future together.
Because now is when we build what´s tomorrow. And we can’t wait to build it with you.
Julia Savas-Butz, Marketing Director, Plentific
